Joyce focuses on various aspects of intellectual property matters, including non-contentious and contentious matters in relation to trademarks, copyright, domain names and anti-unfair competition. Joyce serves clients from both China and abroad, most of which are established companies within the industries. Joyce provides one-stop IP legal services when assisting foreign clients in entering Chinese market and assisting domestic clients in going into international market, in particular, IP due diligence work, trademark prosecution, litigation and arbitration, copyright recordal, domain name registration and dispute resolution, IP transfer and license, field investigations and raid actions, GAC IPR recordal, demand letters and negotiation, trademark portfolio management, anti-unfair computerization, etc. Joyce has received high recognition from the clients and been recognized as The World's 1000 Leading Trademark Professionals by World Trademark Review in recent three years.

IP prosecution and portfolio management cases

• Acted for CLUB MED in trademark portfolio development and management, provide IP related legal services

• Acted for FIRMENICH SA in trademark portfolio development and management, provide IP related legal services

• Acted for HANDI-CRAFT COMPANY in trademark portfolio development and management, provide IP related legal services

• Acted for INCYTE HOLDINGS CORPORATION in trademark portfolio development and management, provide IP related legal services

• Acted for Coyote Bioscience (Beijing) Co., Ltd. in trademark portfolio development and management, provide IP related legal services

• Acted for LES PUBLICATIONS CONDE NAST S.A. in trademark portfolio development and management, provide IP related legal services

• Acted for AMCARE HEALTHCARE in trademark portfolio development and management, provide IP related legal services

• Acted for NEWTON RUNNING COMPANY, INC.  in trademark portfolio development and management, provide IP related legal services

• Acted for SHANGYICHENG (BEIJING) TECHNOLOGY & CULTURE GROUP CO., LTD. in trademark portfolio development and management, provide IP related legal services

• Acted for THE BRITISH LIBRARY in trademark portfolio development and management, provide IP related legal services                                                                       Acted for TRUE POWER HONG KONG LIMITED in trademark portfolio development and management, provide IP related legal services

IP investigation and enforcement cases

• Acted for AGILENT TECHNOLOGIES, INC. in dealing with IP related matters in China

• Acted for AMIPARIS in dealing with IP related matters in China

• Acted for CATH KIDSTON LTD in dealing with IP related matters in China

• Acted for MALVERN COLLEGE in dealing with IP related matters in China

• Acted for RAIN BIRD CORPORATION in dealing with IP related matters in China

• Acted for RARE INC. in dealing with IP related matters in China

• Acted for KOHLER CO. in dealing with IP enforcement matters in China

• Acted for 3M COMPANY in dealing with IP enforcement matters in China

• Acted for KRAFT FOODS in dealing with IP enforcement matters in China

• Acted for CUMMINS INC. in dealing with IP enforcement matters in China

• Acted for CANADA GOOSE INTERNATIONAL AG in dealing with IP enforcement matters in China

Customs related IPR cases

• Acted for VINCE, LLC, ASOS PLC, MOTHERCARE UK, WILLIAM GRANT & SONS LIMITED,MASAI IMTERMATIONAL PTE. LTD. ,YOUNGTOYS, INC. in dealing with the GAC IPR recordal and customs related IPR protection cases.

• IP due diligence, transfer, and consultation services

• Acted for Sequoia Capital in conducting IPDD work in multiple projects

• Acted for Chelsey House in conducting IPDD work in multiple jurisdictions

• Acted for IQIYI in conducting IP transfer project

• Acted for 360 DIGITECH in providing routine IP consultancy services

• Acted for one famous US fast food restaurant in providing routine IP consultancy services

• Assist clients in dealing with substantial IP transactions

• Provide consultancy in projects regarding trade secrets

• Provide consultancy in projects regarding privacy policy to one famous US gaming company

Dispute resolution and litigation cases                                             

• Acted for BBOXX LTD in dealing with administrative lawsuits in China

• Acted for FIRMENICH SA in dealing with administrative lawsuits and domain name dispute resolution proceeding in China

• Acted for I PLAY. INC. in dealing with administrative lawsuits in China

• Acted for J.P. BODEN & CO. LIMITED in dealing with administrative lawsuits in China

• Acted for MANNA PRO PRODUCTS, LLC in dealing with administrative lawsuits in China

• Acted for MATERIALISE N.V. in dealing with software copyright infringement lawsuits in China

• Acted for PICC in dealing with domain name dispute resolution proceeding and subsequent lawsuit in China

• Acted for PRINCESS CRUISE LINES, LTD in dealing with domain name dispute resolution proceeding in China

• Acted for REGAL BELOIT AMERICA, INC. in dealing with administrative lawsuits in China