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Joyce YAN
Equity Partner / Beijing
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Tel +86-10-5957-2288
Email joyceyan@zhonglun.com
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Practices
Trademark Prosecution, IP Licensing & Enforcement, Litigation & Arbitration
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Industries
Education & Training
Joyce YAN
Joyce focuses on various aspects of intellectual property matters, including non-contentious and contentious matters in relation to trademarks, copyright, domain names, and anti-unfair competition. Joyce serves clients from both China and abroad, most of which are established companies within the industries. She provides one-stop IP legal support for foreign clients venturing into the Chinese market and as well as domestic clients expanding their global presences. Her expertise spans IP due diligence, trademark prosecution, litigation and arbitration, copyright record-filing, domain name registration and dispute resolution, IP transfer and license, field investigations and raid actions, GAC IPR record-filing, demand letters and negotiation, trademark portfolio management, anti-unfair computerization, etc. Joyce has received high recognition from the clients and has been honored as one of The World's 1000 Leading Trademark Professionals by World Trademark Review for three consecutive years.
Representative Matters
IP prosecution and portfolio management
Acted for Club Med in trademark portfolio development and management and provided IP related legal services
Acted for Firmenich SA in trademark portfolio development and management and provided IP related legal services
Acted for Handi-Craft Company in trademark portfolio development and management and provided IP related legal services
Acted for Incyte Holdings Corporation in trademark portfolio development and management and provided IP related legal services
Acted for Coyote Bioscience (Beijing) Co., Ltd. in trademark portfolio development and management, provide IP related legal services
Acted for Les Publications Conde Nast SA in trademark portfolio development and management, provide IP related legal services
Acted for Amcare Healthcare in trademark portfolio development and management and provided IP related legal services
Acted for Newton Running Company, Inc. in trademark portfolio development and management and provided IP related legal services
Acted for Shangyicheng (Beijing) Technology & Culture Group Co., Ltd. in trademark portfolio development and management and provided IP related legal services
Acted for the British Library in trademark portfolio development and management and provided IP related legal services
Acted for True Power Hong Kong Limited in coordinating and addressing IP related matters across multiple jurisdictions
IP investigation and enforcement
Acted for Agilent Technologies, Inc. in dealing with IP related matters in China
Acted for AMI PARIS in dealing with IP related matters in China
Acted for Cath Kidston Ltd in dealing with IP related matters in China
Acted for Malvern College in dealing with IP related matters in China
Acted for Rain Bird Corporation in dealing with IP related matters in China
Acted for Rare Inc. in dealing with IP related matters in China
Acted for Kohler Co. in dealing with IP enforcement matters in China
Acted for 3M Company in dealing with IP enforcement matters in China
Acted for Kraft Foods in dealing with IP enforcement matters in China
Acted for Cummins Inc. in dealing with IP enforcement matters in China
Acted for Canada Goose International AG in dealing with IP enforcement matters in China
Customs related IPR cases
Acted for companies including Vince, LLC, ASOS plc., Mothercare UK, William Grant & Sons Limited, Masai International Pte. Ltd., and YOUNGTOYS, INC. in dealing with the GAC IPR record-filing and customs related IPR protection cases
IP due diligence, transfer, and consultation services
Acted for Sequoia Capital in conducting IPDD work in multiple jurisdictions
Acted for Chelsey House in conducting IPDD work on multiple brands in multiple jurisdictions
Acted for iQIYI in conducting overseas IP transfer projects
Advised 360 Digitech on IP related matters on a retainer basis
Advised a famous US fast food restaurant chain on IP related matters on a retainer basis
Assisted Chinese and foreign clients in dealing with substantial IP transactions
Provided consultancy in anti-unfair competition matters regarding trade secrets
Provided consultancy in projects regarding privacy policy to a famous US gaming company
Dispute resolution and litigation
Acted for Bboxx Ltd in dealing with administrative lawsuits in China
Acted for Firmenich SA in dealing with administrative lawsuits and domain name dispute resolution proceeding in China
Acted for I PLAY. Inc. in dealing with administrative lawsuits in China
Acted for JP Boden & Co. Limited in dealing with administrative lawsuits in China
Acted for Manna Pro Products, LLC in dealing with administrative lawsuits in China
Acted for Materialise NV in dealing with software copyright infringement lawsuits in China
Acted for PICC in dispute resolution proceedings and subsequent lawsuit in China to deal with a domain name dispute
Acted for Princess Cruise Lines, Ltd. in resolution proceedings in China to deal with a domain name dispute
Acted for Regal Beloit America, Inc. in dealing with administrative lawsuits in China
Honors and Awards
For Individual
The World's 1000 Leading Trademark Professionals, World Trademark Review, 2021-2022
The World's 1000 Leading Trademark Professionals, World Trademark Review, 2020-2021
The World's 1000 Leading Trademark Professionals, World Trademark Review, 2019-2020
Memberships & Affiliations
Member, Building Bridges Committee, International Trademark Association, 2020-2021
Publications
"Tug of War: E-commerce Law Aims to End Dispute over Online Liability", World Trademark Review, December 2018/January 2019 "China Trends and Developments", Chambers Trademarks 2020 Guide, February 2020
Related
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Deals Related
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Awards Related
Zhong Lun and Three of its Lawyers Recommended in 2023 Edition of WTR 1000
Zhong Lun was among the top recommended firms in the tables of “enforcement and litigation” and “prosecution and strategy” in China.
2023-02-16
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Bar Admissions/Professional Qualifications
PRC Bar
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Education
LL.M., University of International Business and Economics, June 2016
LL.B., Southwest University of Political Science and Law, July 2003
B.A., Sichuan International Studies University, July 2003 -
Professional Experience
Partner, Zhong Lun Law Firm, January 2018 to present
Senior associate and associate, Zhong Lun Law Firm, May 2013 – January 2018
Senior associate and associate, Chang Tsi & Partners, June 2006 – May 2013 -
Languages
Chinese
English