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Media, Sports & Entertainment

Zhong Lun is among China’s first law firms to establish a media, sports, and entertainment practice

As a pioneer and leader in China’s legal service market as well as one of the first law firms to delve into the sector of media, sports, and entertainment, Zhong Lun has been actively engaged in this area since as early as the late 1990s. Over the past decades, we have gained extensive experience and esteemed reputation in this sector and won broad recognition and consistent trust from our clients.

Our clientele includes a multitude of industry leaders, including prominent companies, distinguished individuals, and esteemed studios, for whom we have provided forward-looking, end-to-end legal services across various domains, such as film, television, variety show, video game, animation, music, and other creative content; game development and operation; internet new media, advertisement, print media, and other communication channels; sports event, sports club, theme park, and other business models; publication, performing arts management, and protection of artists’ and athletes’ rights. We advise on a wide range of matters including dispute resolution, compliance, intellectual property, investment, financing, M&A, and listing, committed to our core principle of driving business success with the power of law. By adhering to this approach, we help our clients refine their new business models from a legal perspective that is most relevant to their needs, and offer practical solutions in response to their business innovations and ever-changing market demands while maintaining full compliance with PRC laws and regulatory requirements.

Scope of Services

End-to-end services for business formation planning, dispute resolution, compliance, tax, intellectual property, investment, financing, M&A, and listing in the media, sports, and entertainment sector
Qualification application and maintenance, content compliance, licensing of broadcasting rights commercial corporation, and other matters for TV stations, radio stations, journals, newspapers, online media, urban transport media, and other forms of media
Cooperation model design, end-to-end production compliance, introduction/distribution permit, release, broadcasting, performance, exhibition, on-demand internet broadcasting, and online distribution of various cultural products, including films, TV series, variety shows, animations, and music, and copyright disputes relating to any of the foregoing
Planning compliance, production management, operational risk control, and business development model design for large stage performances, expositions, commercial sponsorship activities, and corporate brand activities; establishment planning, qualification process, and compliant operation of performing arts management companies and performing arts organizations
Hosting, marketing, broadcasting, live broadcasting, and online streaming of large events and sports events, and other types of commercial activities such as sports marketing and sponsorship
Athlete signing and transfer, daily operation compliance, application for work permits for foreign employees, and sports dispute resolution, among other specialized matters, of professional sport clubs
Online publication permit, registration and protection of domain names, and comprehensive protection of copyrights, trademarks, and other intellectual property for internet new media, and application for as well as maintenance and compliance review of licenses, among other matters, for internet service providers
Copyright registration and protection, planning and adaptation compliance, risk control throughout the entire creative process, business qualification application, operational compliance, business development structure design, online launch review, and infringement monitoring of single player games, TV games, online games, mobile games, and other forms of video games
Protection of the right of creation and adaptation of works, design of copyright commercialization, compliance of performance or endorsement contract, and compliant performing arts management for celebrities, screenwriters, directors, writers, professional athletes, and other artists
Establishment of family or cultural charitable trusts, charitable donation compliance, individual or family wealth management structure design, establishment and operation of family or cultural charitable foundations, and other compliance matters for cultural charitable projects for high-net-worth individuals and families, including celebrities, screenwriters, directors, writers, professional athletes, and other high-net-worth individuals and families