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Zhong Lun Assists Yuan Kee Dumpling with First International Outlet Launch
Zhong Lun Assists Yuan Kee Dumpling with First International Outlet Launch
Zhong Lun Law Firm (“Zhong Lun”) has recently played a pivotal role in facilitating the opening of YUEN KEE DUMPLING brand’s (“Yuanji”) inaugural outlet in Singapore.
Yuanji is a powerhouse in the Chinese wonton and dumpling sector. With roots in Guangzhou, Yuan Ji Food Group has launched and manages several subsidiaries, including Yuen Kee Dumpling, Yuan Liang Hong, and Yuan Ji Wei Xiang. The group boasts a comprehensive food manufacturing and supply chain system that includes independent R&D, production, and distribution capabilities. Since its inception, Yuanji has remained at the forefront of the industry, garnering prestigious accolades such as “2021 China Catering Red Eagle Award Top 100 Brands”, “2024 China Catering Red Eagle Award Top 100 Brands”, “2021 Catering Golden Taro Award Favorite Dumpling Brand”, “China’s Number One Fresh Dumpling Brand”, “World’s Best-Selling Cloud Dumpling Chain Brand”, and “World’s Largest Cloud Dumpling Chain Store Network”. Yuanji currently operates nearly 5,000 chain stores worldwide, with an annual consumption of 100 million yuan worth of dumplings globally, underscoring its innovative and leading role in the industry. Yuanji wields considerable influence in the Chinese market and is strategically expanding its international presence, with the ambition to become a global player in the catering industry. With an extensive store network, a strong brand presence, impressive sales figures, and numerous industry awards, Yuanji has solidified its position as a leader in its domain. Yuanji will continue to expand its presence in Singapore with further store openings.
Zhong Lun has provided Yuanji with comprehensive solutions for entering the Singapore market, including scheme design, intellectual property advice, target market entry mode analysis, governance structure, and legal documentation support. With professional, rigorous, and efficient expertise, Zhong Lun has offered all-round, full-process, and high-quality legal services, including but not limited to legal consultation, market research and planning, contract drafting, company establishment, intellectual property protection, and compliance review. The team’s work ensures that Yuanji’s business expansion in Singapore is legal and compliant, safeguarding its international development. The project was led by partners Grace Wang and Juan Yan, and the team also included associate Lorraine Lu.
Assisting Yuanji in its overseas expansion is an important step for Chinese brands going global and for the internationalization of Chinese chain brands. Zhong Lun is committed to helping local Chinese chain brands like Yuanji step beyond national boundaries, showcasing the charm of Chinese catering culture to the world, advancing the globalization of Chinese brands, enhancing the international influence of Chinese brands, and contributing to the globalization of Chinese catering brands.
