Retail & Consumer Products
Zhong Lun is a leading provider of legal services in the retail and consumer products industry
Under China’s new dual circulation strategy to create comprehensive domestic supply chains alongside international supply chains, the domestic consumer market is experiencing a new wave of unprecedented changes. New forms of business, such as e-commerce platform, live streaming, private traffic, and duty-free shopping, are burgeoning as they build upon traditional retail foundations. The new business models, driven by innovative new market players, are transforming consumers’ shopping behaviors, preferences, and even their lifestyles.
Confronting such an increasingly complex consumer market, as the frontrunner in this sector, we have put to great use our full-service platform, professional specialization, and extensive experience in both conventional and new-form retail to provide all-round, multi-dimensional services to retailers and consumers around the world. Our services cover land lease and purchase, intellectual property protection, M&A, financing, unfair competition, human resources compliance, and consumer complaint handling involved in traditional retail, as well as document drafting for trade on platforms, data security, logistics base construction, courier delivery, and payment safety associated with new retail.
Scope of Services
Property lease
E-commerce operation
Endorsement by and live shopping featuring celebrities
Review of advertising and marketing materials
Management of distribution channels
Development of intellectual property portfolios (including trademark application) and brand management
IP licensing
IP protection
Unfair competition
Response to competent authorities’ investigations
Anti-corruption investigations
Privacy and data protection
IPO and listing
Financing with new financial products
M&A and assignment
Merger filing
Establishment of and exit from joint ventures
Labor and human resources
Debt restructuring
Advertising compliance
Response to consumer complaints and investigations by market supervision authorities
Warehousing, logistics, and courier delivery
Litigation and arbitration
Retainer-based counseling services
Related
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Awards
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- Zhong Lun Assists MIXUE in its HKSE Listing
- 2025-03-03