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Trademark Prosecution

Trademark prosecution has always been a core focus area of our IP practice

Trademark prosecution has always been a core focus area of our IP practice. Comprising many elite lawyers and trademark agents graduated from prestigious Chinese and foreign law schools, our group is capable of providing full-range legal services to clients. As part of our efforts to increase bench depth and global capabilities, we have recruited a number of seasoned practitioners with interdisciplinary expertise and international experience. This further enables us to provide all-round, multi-dimensional, and globally-oriented solutions and practical advice for our clients' trademark needs.

We not only provide precise, comprehensive, and one-stop legal services in alignment with our clients' business needs regarding application for and registration and subsequent maintenance of their trademarks in China and abroad, but also monitor problematic trademarks on a regular basis and conduct feasibility analysis of and offer advice on actions advisable to be taken to such trademarks. These services can help our clients promptly and effectively eradicate problematic trademarks at their roots and take swift action to stop related infringement that has already emerged in practice. Moreover, we support our clients in handling other trademark matters they encounter in daily business operations and major projects, including educating our clients on how to maintain proper use of trademarks, making plans, providing guidance, and regularly updating trademark information for clients' trademark management, and curating evidence for our clients about daily use of their trademarks. We also represent our clients in negotiations over general trademark affairs and issue opinions on the same. When it comes to their global trademark ambitions, we provide strategic advice and legal opinions and offer assistance in the implementation. Our group has consistently maintained a high level of service quality, earning unanimous praise and trust from our clients.

Scope of Services

  • Trademark application filing, amendment and correction, rejection, publication, registration, and cancellation

  • Correction and alteration of trademark information, deletion of goods from registration, and record filing for transfer, renewal, and licensing of trademarks

  • Application for, defense against, and examination of evidence on trademark opposition, invalidity, and cancellation

  • Similar trademark search and registrability analysis before application for trademark registration, and regular trademark monitoring

  • Preparation of evidence for recognition and protection of well-known trademarks

  • Trademark portfolio management and formulation of trademark prosecution strategies for businesses

  • Counseling on other matters arising during trademark prosecution

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