ENG

  • Yuanchao MA

    Equity Partner / Shanghai

  • Tel +86-21-6061-3310

    Email myc@zhonglun.com

  • Practices

    IP Licensing & Enforcement, Cybersecurity & Data Protection, Litigation & Arbitration

  • Industries

    Telecom & Information, Intelligence Technology & Application, Media, Sports & Entertainment

CV

Yuanchao MA

Mr. Yuanchao Ma, a partner at Zhong Lun Law Firm, has dedicated over twenty years to advising domestic and international companies on intellectual property management and dispute resolution. His expertise spans copyrights, trademarks, patents, and anti-unfair competition (including trade secrets matters), as well as antitrust civil litigation and network data security and protection. He serves clients across a diverse range of industries, including internet, software and information technology, entertainment, gaming, interior design, education, transportation, advertising, food and beverage, manufacturing, and others.

Mr. Ma holds multiple public service and academic appointments. He serves as a Special Appointed Professor at East China University of Political Science and Law, an Arbitrator for both the Shanghai Arbitration Commission and the Shanghai International Economic and Trade Arbitration Commission (SHIAC), and a Mediator of the WIPO Arbitration and Mediation Center. Additionally, he is a Member of the Shenzhen Intellectual Property Expert Roster, a Member of the Shanghai Pudong New Area Judicial Bureau Legislative Expert Roster, and Legal Advisor of Shanghai Baoshan District Committee and District Government.

He is highly regarded in the legal market, having been recognized by Hurun Legal as one of Greater China's Preeminent Recommended Lawyers (Intellectual Property) and named among the ALB China Top 15 Intellectual Property Lawyers in 2015 and 2018. He has also been consistently ranked as a recommended IP litigator over the years by leading legal directories, including Chambers and Partners Asia-Pacific Guide, LEGALBAND, The Legal 500 Asia-Pacific Greater China Region, and the Benchmark Litigation China.

Mr. Ma has extensive hands-on experience in dispute resolution regarding intellectual property and anti-unfair competition. Many major litigation cases he has handled have been selected as guiding cases in China. Notably, he represented Beijing iQIYI Science & Technology Co., Ltd. in a lawsuit against Shenzhen Juwangshi Science & Technology Co., Ltd., which marked China's first unfair competition dispute concerning video aggregator hotlinking. This case was subsequently selected into the Gazette of the Supreme People's Court (Volume 12, 2016).

Representative Matters

China's Firsts and Officially Recognized Guiding Dispute Resolution Cases

  • Represented Tencent in a copyright infringement and unfair competition lawsuit against a software provider, which was selected as one of the China's Top 10 Influential Cases in New Culture & Entertainment by Shanghai Intellectual Property Academe (2025)

  • Represented iQIYI in an unfair competition lawsuit involving the hit TV series “狂飙” (The Knockout), which was selected as one of the China's Top 10 Influential Cases in New Culture & Entertainment by Shanghai Intellectual Property Academe (2025)

  • Represented Hainan ByteDance Technology Co., Ltd. and others in a lawsuit over infringement of the right of information network dissemination, which was selected by the Shanghai Pudong New Area People's Court as one of the Guiding Cases of Intellectual Property Judicial Services and Safeguards for the High-Quality Development of Private Enterprises (2023-2024)

  • Represented Amazon in an unfair competition dispute, which was selected as one of Shenzhen's Top 10 IP Guiding Cases (2024) and one of Shenzhen Anti-Unfair Competition Guiding Cases: Safeguarding Fair Market Order and Optimizing the Business Environment (2024)

  • Represented Tencent in a unfair competition lawsuit, which was selected as one of Ningbo Top 10 IP Guiding Cases (2023)

  • Represented ImagineChina in an abuse of market dominance lawsuit, which was selected as one of the Top 10 Guiding Antitrust Cases of the Supreme People's Court (2022) and one of the Top 10 IPR Judicial Protection Cases of Shanghai Courts (2022)

  • Represented Shanghai Erguang Catering Management Co., Ltd. in an unfair competition lawsuit against Shanghai Zaigao Catering Management Co., Ltd, Aiush Investment Holding Co., Ltd., and an individual surnamed Wang, which was selected as one of the Top 50 Guiding IPR Cases of the PRC issued by the Supreme People's Court (2021) and one of the Model Cases on Strengthening Intellectual Property Protection of the Shanghai Courts (2021)

  • Represented Beijing Hanyi Fonts in a font copyright infringement lawsuit filed against Beijing Zimeng Technology Co. Ltd., which was selected as one of the Excellent IPR-Protection Cases of the Beijing Courts (2021)

  • Represented Tencent in an unfair competition lawsuit filed against Shenzhen Wei Shi Kong Info. & Tech. Co., Ltd. and an individual surnamed Zhao over click farming, which was selected as one of the Top 10 Innovative IP Cases by Shenzhen Intermediate People's Court (2020)

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in an unfair competition lawsuit filed against Hangzhou Feiyi Information and Technology Co., Ltd. and two individuals surnamed Lv and Hu, which marked China's first unfair competition case against click farming for videos and was selected as one of Shanghai's Top 10 IP Guiding Cases (2019), Shanghai's Top 10 IP Cases released by Shanghai High People's Court (2019), and the Internet and Software Industry Top 10 IP Cases (2019)

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in a criminal copyright infringement case against three suspects surnamed Yan, Yin, and Yang, which was selected as one of the Top Five IP Criminal Cases by the Nanjing Procuratorate (2019)

  • Represented Tencent in a copyright infringement and unfair competition lawsuit filed against Shanghai Zhen Cai Multimedia Co., Ltd. over bypassing technology measures and setting illegal links, which was selected in the Top 10 Guiding Copyright Cases in Shanghai (2018)

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in a lawsuit filed against Shenzhen Juwangshi Science & Technology Co., Ltd., which marked China's first unfair competition dispute concerning video aggregator hotlinking and was published in the Gazette of the Supreme People's Court (Volume 12, 2016) and selected as one of the 50 Guiding IP Cases in Chinese Court by the Supreme People's Court of PRC (2016), the Top 10 IP Cases by Shanghai High People's Court (2016), and China's Top 10 Most Valuable IP Adjudication Cases (2015)

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in a lawsuit filed against Shanghai Wanmu Business Consulting Co., Ltd., which marked China's first case involving a private cinema's infringement upon the right of information network dissemination and was selected as one of the Top 10 Guiding Copyright Cases in Shanghai (2016)

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in an unfair competition lawsuit filed against Beijing Ji Ke Ji Ke Technology Co., Ltd. over of ad-blocking software, which was selected as one of the Top 10 Guiding Civil Cases in China Trial (2015) published on China Trial, the Top 10 Innovative Cases in the Beijing Courts (2015), and China's Top 10 Most Valuable IP Adjudication Cases (2014)

  • Provided representation in an administrative lawsuit over “⾦骏眉" (Jin Jun Mei) trademark, which was selected as one of the Top 10 Guiding IP Cases of the Supreme People's Court of the PRC (2013) and the Top 10 Guiding IP Judicial Protection Cases of the Beijing Courts (2013)

  • Represented Pfizer Pharmaceutical Corporation (U.S.) in a criminal case against a suspect surnamed Wu over trade secret infringement, which was selected as one of the Top 10 IP Cases in Shanghai (2013) 

  • Represented PTC Inc. (U.S.) in an administrative enforcement case over computer software copyright infringement filed against a motor company based in Shanghai, which was selected in the Top 10 Copyright Cases of Shanghai (2011)

  • Provided representation in a book copyright infringement case (Mr. Zhang v. Sinolingua Co., Ltd.), which was selected as one of the Top 10 Guiding Copyright Cases of Shanghai (2010)

  • Represented Microsoft (China) Co., Ltd. in a computer software copyright infringement lawsuit filed against Qingdao Ultimate Transportation Equipment Co., Ltd., which was selected as one of the Top 10 Guiding IP Cases of Shandong (2008)

  • Provided representation in a case involving the design of a cheongsam with a red dragon pattern, which was selected as one of the Top 10 Guiding Copyright Cases of Shanghai (2008)


Cybersecurity & Data Protection

  • Represented an e-commerce platform in a personal data protection infringement lawsuit filed by an individual surnamed Wang

  • Advised a leading Australian architectural design group on internet data security

  • Advised Wenhua Finance on app data compliance

  • Advised Hanyi Fonts on app data compliance

  • Advised iHuaben on app data compliance

  • Represented Tencent in a contract dispute concerning personal data protection filed by an individual surnamed Xia

  • Represented Tencent in an infringement lawsuit against a Shanxi-based company in connection with web data crawling

  • Represented iQIYI in a personal information protection infringement lawsuit filed by Mr. Wu


IP Management, Compliance, and Licensing

  • Advised Peking University on its "One Thousand Books in One Century" academic classics translation project

  • Advised the University of Hong Kong on its patent series investment projects in China's mainland

  • Conducted IP management due diligence for the domestic affiliates of a Shanghai-based group

  • Advised a Shanghai-based company on IP matters in connection with its IPO on the Hong Kong Stock Exchange

  • Advised a Hunan-based company on IP matters in connection with its IPO on the Hong Kong Stock Exchange

  • Advised YJK Building Software on IP matters in connection with the GWM IPO

  • Advised a well-known Japanese retail chain on trademark portfolio strategy and risk prevention in China's mainland

  • Advised Elmos, a German semiconductor company, in connection with the licensing of patented technology and trade secrets

  • Advised Tencent in connection with IP compliance reviews for a well-known app

  • Advised a Chinese company in connection with its trademark and technology licensing cooperation with Starbucks

  • Advised Shentong Metro Group on its trademark registration application strategy

  • Advised a domestic gaming company on IP infringement risks in connection with a video game

  • Advised on IP matters in connection with the technology import project between CETCA and Rockwell


Unfair Competition & Trade Secret Dispute Resolution

  • Represented Amazon (U.S.) in multiple unfair competition lawsuits concerning cross-border e-commerce brushing (false orders) and credit rating manipulation

  • Represented NXP in a trade secret infringement lawsuit against former employees regarding chip design

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in an unfair competition lawsuit against a liquor company over the unauthorized use of the “Kuangbiao” brand for beer

  • Defended Tencent in an unfair competition lawsuit filed by Ant Financial Services Group and Alipay (China) Network Technology Co., Ltd. concerning alleged commercial disparagement and false advertising

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in an unfair competition lawsuit concerning trade name confusion against Taizhou Ai Qi Yi Science & Technology Co., Ltd

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in an unfair competition lawsuit concerning trade name confusion against Beijing Miao Qi Yi Entertainment Culture Co., Ltd

  • Represented Zhejiang Yasha Decoration Co., Ltd. in an unfair competition lawsuit concerning trade name confusion against Lianyungang Yasha Decoration Co., Ltd

  • Represented Hangzhou Weichuan Food Co., Ltd. in an unfair competition lawsuit against Zhejiang Guoran Food Co., Ltd. for trade dress infringement of the well-known beverage brand “Weichuan Daily C” (味全每日C)

  • Defended a Shanghai-based lubricating oil company in an unfair competition lawsuit concerning commercial disparagement filed by a Xiamen-based oil company

  • Represented a Shandong-based group company as the victim in a criminal case involving the infringement of processing technology trade secrets

  • Represented Nanosphere, Inc. as the victim in a criminal case involving the infringement of material formula and client list trade secrets

  • Defended an individual surnamed Wang, a suspect in a criminal case involving the infringement of client list trade secrets

  • Advised a Suzhou-based company in an administrative enforcement case regarding the infringement of technical trade secrets


Copyright Dispute Resolution

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in a copyright infringement lawsuit against a well-known video platform concerning the animations Dragon Ball Super and One Piece

  • Represented Beijing iQIYI Science & Technology Co., Ltd. in a copyright infringement lawsuit against the game Qiang Ge Hao Qiang for the unauthorized use of elements from the television series The Knockout (狂飙)

  • Filed criminal complaints on behalf of Beijing iQIYI Science & Technology Co., Ltd. against individuals operating a pirated video website for copyright infringement

  • Defended Tencent in a lawsuit concerning the copyright license agreement of a well-known film

  • Represented Tencent in a copyright infringement lawsuit over a literary work against a Beijing-based company

  • Defended Barco Visual (Beijing) Electronics Co., Ltd. in a copyright infringement lawsuit concerning visual artworks filed by a Beijing-based company

  • Defended a Hangzhou-based company in an arbitration case concerning the copyright license agreement of the mobile game New Legend of Qin filed by a Shanghai-based company

  • Defended a Guangzhou-based game developer in a lawsuit filed by a company in Khorgas concerning the copyright license agreement of the game Immortal Mortals (不朽凡人)

  • Filed criminal complaints on behalf of Shanghai Hydee Software Co., Ltd. against a Changsha-based company and its shareholders for software copyright infringement

  • Represented a Shenzhen-based company in a computer software copyright infringement lawsuit against a Hangzhou-based company

  • Represented Microsoft (U.S.) in a computer software copyright infringement lawsuit against a Qingdao-based company

  • Represented PTC Inc. (U.S.) in a computer software copyright infringement lawsuit against a Changzhou-based group company

  • Represented Siemens PLM (U.S.) in a computer software copyright infringement lawsuit against a Shanghai-based company

  • Represented an individual surnamed Qiu in a copyright infringement lawsuit against a Shenzhen-based company concerning the visual artwork "Daoding Jiuwei Hanfu"


Trademark Dispute Resolution

  • Represented Thom Browne Inc. (U.S.) in a trademark infringement lawsuit against a Dongguan-based company concerning the registered trademark "Thom Browne"

  • Represented Thom Browne Inc. (U.S.) in multiple administrative cases for trademark invalidation and rejection of trademark registration applications

  • Represented Align Technology Inc. (U.S.) in multiple administrative cases for trademark invalidation

  • Represented Tencent in a lawsuit against Shanghai-based companies for the infringement of the registered trademarks "Tencent" and "腾讯" (Teng Xun)

  • Represented iQIYI in a trademark infringement lawsuit against a Beijing-based company concerning the registered trademark "Qi Pa Shuo" (奇葩说)

  • Represented iQIYI in a trademark infringement lawsuit against a Beijing-based company concerning the registered trademark "Ai Qi Yi" (爱奇艺)

  • Represented Shanghai Xunmeng Information and Technology Co., Ltd. in a trademark infringement lawsuit against a Zhengzhou-based company concerning the registered trademark "Pin Duo Duo" (拼多多)

  • Represented Gold Nemans (Shanghai) Food Co., Ltd. in a trademark infringement lawsuit against a Wuhan-based company and others concerning the registered trademark "Niu Man Si" (纽曼思)

  • Represented Barco N.V. (Belgium) in an administrative case for the trademark invalidation of "Ke Li Xiang" (可立享) against a Jiangxi-based company

  • Represented RRS, Inc. (U.S.) in an administrative case for the trademark invalidation of "RRS" against a Sichuan-based company

  • Represented Shanghai Cai Tong De Tang Traditional Pharmacy Co., Ltd. in an administrative case for the trademark invalidation of "Cai Tong De" (蔡同德)

  • Represented We Doctor Group in an administrative case for the trademark invalidation of "Wei Yi" (微医) filed by a Weifang-based company


Patent Dispute Resolution

  • Defended a Shanghai-based group company in a design patent infringement lawsuit concerning a "Street Lamp" filed by a Zhejiang-based company

  • Defended Beijing iQIYI Science & Technology Co., Ltd. in a utility model patent infringement lawsuit filed by an individual surnamed Ma

  • Represented Shanghai East-Sea Pressure Vessel Manufacturing Co., Ltd. in a dispute over invention and design patent infringement against a Jiaxing-based company

  • Defended Hangzhou Lianke MeiXun Biopharmaceutical Co., Ltd. in a utility model patent infringement lawsuit filed by a Shanghai-based company

  • Represented a Shanghai-based company in an invention patent infringement lawsuit against a Huizhou-based company

  • Defended a Shanghai-based company in an invention patent infringement lawsuit filed by a Yancheng-based company

  • Represented a Shanghai-based company in an invention patent infringement lawsuit against a Dongguan-based company

  • Defended a Shanghai-based company in an invention patent infringement lawsuit filed by individuals surnamed Hu and Chen

  • Represented a Shanghai-based company in an invention patent infringement lawsuit against Cisco

  • Defended a Jiangsu-based company in a design patent infringement lawsuit filed by an individual surnamed Kong

  • Defended a Shanghai-based company in a dispute over the ownership of an invention patent filed by an electronics company

  • Defended a Danyang-based company in a design patent infringement lawsuit filed by a Ningbo-based company

Honors and Awards

For Individual

IP litigation Lawyer, Chambers and Partners Asia-Pacific Guide, 2016-2026

IP Litigation Lawyer, The Legal 500 Asia-Pacific Greater China Region List, 2020, 2023-2026

Hurun Legal Greater China's Preeminent Recommended Lawyers (Intellectual Property), 2026

Ranked in IP Litigation, LEGALBAND, 2016-2023

Litigation Star, Bechmark Litigation-China awarded, 2021-2025

China Top 15 IP Lawyer, ALB, 2015 & 2018

China Top 50 IP Lawyer, Zhichanli, 2019 & 2020 (Zhichanli: an internet media platform focusing on IP strategy)

"Service Star" ‒ an Editor Recommended Prize, Shanghai Intellectual Property, 2020

Top 10 Paper Award, Annual Meeting of Intellectual Property Committee of All-China Lawyers Association, 2019

Outstanding Paper Award, Annual Meeting of Intellectual Property Committee of All-China Lawyers Association, 2018

Outstanding Paper Award, Annual Meeting of Intellectual Property Committee of All-China Lawyers Association, 2017

Outstanding Paper Award, 1st Shanghai Lawyers' Academic Competition, 2014

Top 10 Outstanding Young Lawyer in Pudong New Area, 2011

Memberships & Affiliations

Special Appointed Professor, Lawyer Institute, East China University of Political Science and Law

Vice President, Alumni Association, Intellectual Property School, East China University of Political Science and Law

Adjunct Postgraduate Supervisor, Shanghai University

Adjunct Postgraduate Supervisor, Shanghai University of Political Science and Law

Arbitrator, Shanghai Arbitration Commission

Arbitrator, Shanghai International Economic and Trade Arbitration Commission (SHIAC)

Member, Shenzhen Intellectual Property Expert Roster

Member, Shanghai Pudong New Area Judicial Bureau Legislative Expert Roster

Mediator, WIPO Arbitration and Mediation Center

Member, American Intellectual Property Law Association (AIPLA)

Member, International Association for the Protection of Intellectual Property (AIPPI) CHINA

Publications

“Main Legal Bases and Methods for Determining Infringement of Software Copyright”, WeChat public account “Shanghai Intellectual Property Observer”, 2022

"Competition Law Protection of Enterprise Network", Shanghai Intellectual Property, 2020

"Evidentiary Rules for Trade Secret Infringement Litigation in 2019", China Intellectual Property, 2019

"Difficulties and methods of brand and logo protection in cross-border e-commerce", WeChat public account "zhichanli (知产⼒)", 2019

"Types and the Developing Trend of Methods to Protect Copyright of Online Games", China Intellectual Property, 2018

"Six-step Method for Determination of IP Infringement Liability of Cloud Server Providers" (awarded as Outstanding Paper of 2017 Annual Meeting of Intellectual Property Committee of All-China Lawyers Association), WeChat public account "zhichanli (知产⼒)", 2017

"General Rules for Administrative Penalties upon Trademark Infringement - Evaluating the Administrative Penalty Case Involving Trademark Infringement of '海贼王'" (awarded as Outstanding Paper of 2018 Annual Meeting of Intellectual Property Committee of All-China Lawyers Association), LexisNexis, 2018

"The Application of 'Notice-removal' Rule in Patent Infringement on Online Trading Platforms", China Intellectual Property, 2015

"Five Controversial Issues in the Registration of the Trademark '国酒茅台'", Electronics Intellectual Property, 2012

"Research on the Issue Concerning the Criminal Liability of Video Sharing Websites", Shanghai Lawyer, 2012

"How to Resolve the Dispute over the Counter-transmission of Trademark Value", China Intellectual Property, 2012

"How to Prevent the Risks in Patent Licensing for Patentee", China Intellectual Property, 2012

"On IP Due Diligence during International Trade Investments", China Intellectual Property, 2012

"A Benefits Dispute between Google Books Library Projects and Copyright Holders", China Invention and Patent, 2010

"Decoding Patent Operational Practices Series -- Patent Protection" (editorial board member), Intellectual Property Publishing House, 2018

"Intellectual Property: Legal Wisdom Behind Disruptive Technology" (editorial board member), Law Press China, 2018

"Guidelines for Enterprises' Intellectual Property Management" (Deputy Editor-in-chief), Shanghai University Press, 2015

"Attorney's Analysis on the Key Points in Intellectual Property Cases in the Cultural and Creative Industry" (co-author), Xuelin Press, 2014

"Attorney's Analysis on the Key Points in Typical Intellectual Property Cases" (co-author), Intellectual Property Publishing House, 2011

"Management of IP Rights in the Creative Industry" (co-author), Xuelin Press, 2006

Related

  • Bar Admissions/Professional Qualifications

    PRC Bar
    Qualification of Independent Director

  • Education

    Juris Doctor, School of Intellectual Property, East China University of Political Science and Law, since 2025
    Qualified as an Independent Director after completing the 31st Independent Director Qualification Training at Shanghai Stock Exchange, 2014
    EMBA, Antai College of Economics & Management, Shanghai Jiao Tong University, 2012-2013
    Master of Law, East China University of Political Science and Law, 2009-2011
    Bachelor of Law, East China University of Political Science and Law, 1997-2001

  • Professional Experience

    Equity partner, Zhong Lun Law Firm, 2017 to present
    Managing Partner, Co-effort Law Firm, 2001-2017

  • Languages

    Chinese
    English