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CV

Brenda JIN

Brenda focuses on providing intellectual property-related non-contentious and contentious services to domestic and international clients. Her practice spans industries including internet, software & information technology, culture & education, film & entertainment, e-commerce, apparel, food & beverage, and medical devices.

The specific services provided by Brenda primarily include: civil litigation, administrative enforcement, and third-party platform protection concerning trademark infringement, copyright infringement, and various unfair competition disputes such as counterfeiting, false advertising, online unfair competition, and trade secret disputes; administrative litigation for trademark rights granting and verification; management, licensing, and assignment of domestic and international intellectual property rights such as trademarks and copyrights; other civil and commercial disputes; and providing daily consultancy services for enterprises and institutions.

Multiple cases represented by Brenda have been selected as typical cases by courts at various levels, such as the "Beijing Intellectual Property Court Typical Cases Regulating Malicious Trademark Registration," "Shenzhen Court 2024 Top Ten Intellectual Property Cases," "Shenzhen Intermediate People's Court Typical Anti-Unfair Competition Cases Maintaining Fair Competition Order and Optimizing Business Environment," and the "Shanghai Pudong New Area People's Court 2023-2024 Typical Intellectual Property Cases of Judicial Services Safeguarding High-Quality Development of Private Enterprises."

Representative Matters

Intellectual Property Civil Cases

  • Represented a cross-border e-commerce platform in multiple unfair competition lawsuits concerning fake transactions and fabricated reviews, obtaining favorable judgments or reaching advantageous settlements in all cases, with one case selected as the "Shenzhen Court 2024 Top Ten Intellectual Property Cases"

  • Represented a Chinese internet company in a copyright infringement lawsuit concerning an aggregation platform's failure to attribute source of works and obtained a favorable judgment, with the case selected as a "Shanghai Pudong New Area People's Court 2023-2024 Typical Intellectual Property Cases of Judicial Services Safeguarding High-Quality Development of Private Enterprises”

  • Represented a Hong Kong, China jewelry company in a trademark infringement lawsuit initiated by a trademark squatter and obtained a favorable judgment, with the case selected as a "Beijing Intellectual Property Court Typical Cases Regulating Malicious Trademark Registration"

  • Represented a Chinese internet company in several unfair competition lawsuits regarding live sports streaming, obtaining a behavior preservation ruling and a high compensation award of CNY 8 million

  • Represented a US luxury brand in a trademark infringement and unfair competition lawsuit concerning counterfeit apparel, securing a high compensation award of CNY 7.58 million

  • Represented a US fashion brand in a trademark infringement lawsuit against a well-known sportswear brand, securing a high compensation award of CNY 5.95 million

  • Represented a Chinese internet company in trademark infringement and unfair competition lawsuits involving automated control software and false business plans, obtaining favorable judgments in all cases

  • Represented a Chinese video streaming website in an unfair competition lawsuit regarding the commercialization of typical elements of a TV show and obtained a favorable judgment

  • Represented a US music festival brand in a trademark infringement and unfair competition lawsuit against an infringing club and obtained a favorable judgment

  • Represented a Dutch semiconductor company in an unfair competition lawsuit concerning trade secrets and obtained a favorable judgment


Intellectual Property Administrative Cases

  • Represented a UK software company in administrative lawsuits for trademark cancellation and refusal and assisted the client in reaching a co-existence agreement with the opposing party

  • Represented a Danish seafood company in administrative lawsuits for trademark invalidation and secured an undertaking letter from the opposing party to refrain from future squatting after the trademark was removed

  • Represented a US luxury brand in administrative lawsuits for trademark refusal concerning position marks and obtained favorable judgments

  • Assisted a fintech company in managing global trademark application projects across multiple jurisdictions in Asia, the Americas, and Europe


Other Intellectual Property Related Services

  • Provided retainer-based legal services to a theater in Shanghai

  • Provided retainer-based legal services to a university in Beijing regarding the translation and overseas publication of Chinese-language works

  • Provided specialized legal consultancy to a university research institute on the export of domestic technologies abroad

  • Assisted a US fashion company in managing its online monitoring and enforcement program

  • Assisted a US music festival company in managing its online monitoring and enforcement program

Memberships & Affiliations

Committee Member, Unfair Competition Committee, International Trademark Association

  • Bar Admissions/Professional Qualifications

    PRC Bar
    New York State Bar

  • Education

    LL.M., School of Law, University of California, Los Angeles, 2015-2016
    LL.B., Law School, Renmin University of China, 2011-2015

  • Professional Experience

    Non-equity partner, and associate, Zhong Lun Law Firm, 2023 to present
    Associate, Dahui Lawyers, 2022-2023
    Associate, Zhong Lun Law Firm, 2016-2022

  • Languages

    Chinese
    English