ENG

  • Michael SHU

    Equity Partner / Shanghai

  • Tel +86-21-6061-3666

    Email michaelshu@zhonglun.com

  • Practices

    IP Licensing & Enforcement, Investment/M&A & Corporate Governance, Compliance & Investigation

  • Industries

    Media-Sports & Entertainment

CV

Michael SHU

Michael is a business-oriented attorney with extensive experience gained from counseling top brands on intellectual property (“IP”), corporate
legal affairs and legal compliance matters, etc.

Michael’s practice covers a broad range of industries, including consumer products, high-technology, software, internet, luxury, trading and
automobiles.

During his legal practice for over 20 years, Michael has handled numerous IP transaction matters, such as transferring and licensing in relation to trademarks, patents and know-how, etc., and participated in several complicated corporate projects involving IP.

Michael has also successfully provided effective consultations and legal services on IP protection strategy for famous brands, such as infringement investigations, negotiations, administrative investigation, civil actions, and pursuit of criminal liabilities.

Michael’s extensive experience as general counsel for over 12 years in foreign invested companies enables him to effectively deal with corporate legal affairs and legal compliance. He currently serves as legal counsel for several domestic and foreign reputable brands on retainer basis.

Michael’s 7-year work experience with China government enables him to successfully partner with business clients on government relations (GR) matters. Michael has been representing many foreign brands on compliance matters, government inspections, and consumer complaints, etc.

Representative Matters

Intellectual Property Litigations

  •  Represented Reckitt Benckiser Group and prevailed in a trademark infringement lawsuit, Shanghai Intellectual Property Court and Shanghai Higher People's Court have recognized "滴露" and "Dettol" as well-known trademarks;

  • Represented L'Occitane Group and prevailed in a trademark infringement and unfair competition lawsuit against a Chinese cosmetics chain store, with the awarded damages of CNY 3 million;

  • Represented L'Occitane in a trademark infringement and unfair competition lawsuit against a Chinese e-Commerce shop operator, with the awarded damages of CNY 9 million;

  • Represented the biggest Chinese radio advertising company (as defendant) in Beijing and Shanghai, prevailed in a series of copyright infringement lawsuits;

  • Represented a famous European car maker (as defendant) in Beijing and Shanghai in copyright infringement lawsuits;

  • Represented the Korean game company Webzen and won the dispute with its Chinese partner;

  • Represented Emporio Armani in a litigation against counterfeits and secured CNY 4 million as compensation;

  • Represented L'Occitane in trademark administrative lawsuits and successfully invalidated the squatter’s bad-faith trademark registrations;

  • Represented a famous wine importer and distributor (as defendant) and succeeded a trademark infringement dispute;

  • Represented Fila in unfair competition and trademark infringement lawsuit against Chinese copycats, with the awarded damages of CNY 3 million;

  • Represented a domestic hi-tech company and prevailed in a non-competition and confidentiality dispute against ex-employee;

  • Represented a well-known European chemical enterprise and succeeded in a domain name disputes;

  • Represented a domestic hi-tech company in a patent infringement lawsuit;

  • Represented Crocs succeeded in a trademark infringement and unfair competition lawsuit against a Chinese e-Commerce operator.


Intellectual Property Transactions

  • Represented Telink semiconductor (as licensor) in technology licensing with Intel (as licensee);

  • Advised Telink Semiconductor on negotiating and concluding contract with another IC designer in the collaboration involving the whole process of semiconductor chip design, manufacture and supply chain management;

  • Provided legal services for Chipsemi Semiconductor (Ningbo) Co., Ltd. regarding technology transactions;

  • Advised Tinychip on the transaction of software development, outsourcing, purchasing and licensing, and provided legal services on contract review;

  • Provide legal services for a startup e-sports company in its transaction of exclusive cooperation in derivatives market with well-known online games and e-sports events;

  • Advised Webzen Inc. in several intellectual property license deals with its Chinese partners related to network games;

  • Represented a Chinese game company on the exclusive licensing;

  • Represented Chilwee Group (00951.HK) in its transaction with General Electric (NYSE:GE),  including exclusive licensing of technology and patent, establishment of joint venture and antitrust scrutiny;

  • Represented a HK public company in the intellectual property licensing and joint venture project with Maggie& Rose, a famous British family club;

  • Represented Merro Pharm in the licensing transaction with AstraZeneca re. Rosuvastatin;

  • Advised a private equity firm on its acquisition of a US fast food chain's business in China, providing full-process legal services in relation to the franchising matter of the transaction;

  • Advised a private equity firm on the master franchise arrangement with a Japan-based restaurant business, under which the client has become the first franchisee to develop the Japanese brand in China;

  • Provided legal services for a domestic hi-tech company regarding technology transactions with Japanese partners;

  • Providing IP advice in the joint venture project between Yuntianhua Group (600096, Shanghai) and Israel Chemicals Limited;

  • Provided legal services for a domestic enterprise on its licensing transaction with the World Taekwondo Federation for the "World Cup Taekwondo Team Championship";

  • Advised a British exhibition company in the license transaction with its Chinese partner regarding exhibition and the derivative business;

  • Provided legal services for a Chinese game company on online-game license agreement.

 

Intellectual Property Consulting

  • Advising Swarovski on E-commerce platform IP protection in China;

  • Provide IP consulting services to a famous hotel group;

  • Advising Glanbia Nourishment (Ireland) on E-commerce platform IP protection in China;

  • Providing intellectual property protection related legal services to High-flyer Quant;

  • Providing intellectual property strategic layout related legal services to a start-up E-sports company;

  • Providing trademark strategic layout and protection related legal services to the Swiss brand Eversys.

 

Mergers and Acquisitions

  • Provide legal services to several offshore PE funds on their equity acquisition of a top Chinese radio advertising company in China, as well as the establishment of a Sino-foreign Equity Joint Venture at a later stage;

  • Provide legal services for a Chinese hi-tech company on the acquisition of an Indian IC design company;

  • Provide legal services for a Chinese hi-tech company on the acquisition of a Japanese company;

  • Provide legal services for a European company equity transfer project;

  • Provide legal services for De'Longhi M&A project in China;

  • Provide legal services for a domestic semiconductor company on equity financing projects;

  • Provide legal services for a domestic semiconductor company on external investment.

 

Corporate Affairs

  • Providing general legal services (including the establishment of retail stores, reviewing lease agreements, negotiating cooperation agreements with shopping malls or landlords, and advising on its retail operations etc.) to COTY, a famous international brand of perfume and cosmetic products;

  • Providing general legal services to L'Occitane in relation to its business operations in China;

  • Providing general legal services to De'Longhi, and Braun in relation to its business operations in China;

  • Providing general legal services to a famous foreign wine enterprise;

  • Providing regular legal services to Amer Sports (ARC'TERYX and Salomon)

  • Providing general legal services to Maggie& Rose China operations;

  • Providing general legal services to Telink semiconductor;

  • Providing general legal services to a domestic high-tech coating;

  • Advising several well-known enterprises on its endorsement agreement with Chinese celebrity;

  • Providing general legal services to a famous French brand in relation to its business operations in China;

  • Providing general legal services to Theragun in relation to its business operations in China.

 

Compliance

  • Representing a well-known multinational food enterprise to deal with consumer litigations;

  • Providing compliance consultations to a well-known multinational food enterprise;

  • Providing Legal Services for a famous multinational food enterprise on the product recall;

  • Advising a well-known optical enterprise on China Advertising Law and assisted in government investigations;

  • Representing a Taiwan public company in the corruption investigation of its employees in mainland China;

  • Advertising materials review for a famous English training institute;

  • Providing China Advertising Law compliance consultations to a famous jewelry brand;

  • Providing China  Advertising Law compliance consultations to a UK famous daily chemical enterprise, assisting in the malicious complaints by hostile purchasers and responding to government investigations;

  • Successfully represented a well-known international luxury brand in several lawsuits initiated by hostile purchasers in Shanghai, Zhejiang and Hebei, etc.;

  • Representing a multinational company to apply for administrative review to the MSA of a province in northeast China and successfully revoke the administrative penalty, which avoid a huge economic loss for the client;

  • Representing a multinational company to apply for administrative review to the MSA of a province in central China and successfully revoke the administrative penalty, which avoid a huge economic loss for the client;

  • Reviewing advertising and promotional materials for a global leading eyewear company, and respond to government investigations;

  • Providing compliance services for a well-known luxury alcohol company and respond to government investigations;

  • Providing compliance services for a Japanese security company and responding to government investigation;

  • Providing the privacy protection compliance opinions to a well-known multinational cosmetic enterprise;

  • Providing compliance services for a European enterprise on its internal compliance investigation.

  • Bar Admissions/Professional Qualifications

    PRC Bar, 1996

  • Education

    LLB  Wuhan University

  • Professional Experience

    Partner, Zhong Lun Law Firm, 2014-present
    Senior Partner, Wanhuida Law Firm, 2012-2014
    General Counsel, adidas Greater China, 2004-2012
    General Counsel, Gillette China Ltd., 2003-2004
    IP Counsel, Gillette China Ltd., 2000-2003

  • Languages

    Chinese
    English