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Haijun ZHANG
Equity Partner / Beijing
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Tel +86-10-5796-5002
Email zhanghaijun@zhonglun.com
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Practices
Litigation & Arbitration, Construction & Project Development, Debt Restructuring & Non-performing Assets
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Industries
Media-Sports & Entertainment
Haijun ZHANG
Mr. Zhang is a veteran dispute resolution lawyer with over 15 years of experience. His practice spans entertainment law, construction and project development, debt restructuring, and non-performing assets. Tapping into deep roots in the entertainment industry, Mr. Zhang has participated in film and TV projects through both legal and investor roles. His credentials encompass entire life cycles of projects, including project approval, production, distribution, and box office settlements. Mr. Zhang has extended his professional expertise to the creative realm, making valuable contributions as a co-writer on television scripts. The unique combination of industry expertise and legal insight enables him to go beyond conventional legal services and act as a genuine driver in creating commercial value for his clients.
To date, Mr. Zhang has advised over 50 prominent domestic and international clients on both contentious and noncontentious matters across film, music, culture, and sports sectors, covering areas such as film financing, production and distribution, talent management, live performances (including musicals and concerts), contract negotiations, conclusion, and termination for celebrities/online streamers, crisis response, IP disputes, and sports games. He counsels his clientele on both a retainer basis and a project basis.
Mr. Zhang has substantial experience in cross-border and Hong Kong-related entertainment law matters. His clientele includes a top-tier Chinese-speaking superstar, the renowned Hong Kong director Mr. Yau, dozens of production companies including Universe Entertainment and Culture Group Company Ltd. (1046.HK), Sun Entertainment Ltd., Sil-Metropole Organization Ltd., Focus Films Ltd., as well as several European and American entertainment companies. His experience in China's mainland is also substantial, with a diverse client base ranging from many well-known artists, singers, actors, and directors, to leading talent agencies and film production companies.
Furthermore, Mr. Zhang has provided retainer-based legal services to national ministries and commissions, including the Ministry of Natural Resources (MNR), the Ministry of Emergency Management (MEM) (Service Center), and the National Development and Reform Commission (NDRC), gaining extensive experience as legal advisor to government bodies.
Representative Matters
Entertainment Law
Representative Clients
Hong Kong artist Mr. Lau
Hong Kong director Mr. Yau
New Peking Opera artist Ms. Chu (deceased)
Hong Kong screenwriter Erica Li
Hong Kong screenwriter Eric Lee Sing
Universe Entertainment and Culture Group Company Ltd.
Sun Entertainment Cultural Co., Ltd.
Sil-Metropole Organization Ltd
Infinitus Entertainment Limited
Topman Global Limited
Beijing Meng Zao Zhe Co., Ltd.
Focus Films Limited
Focus Music Limited
Trinity Cine Asia
China Film Co., Ltd
Beijing Herui Film Culture Co., Ltd
Guangdong Shengge Media Co., Ltd.
Yiming Culture (Beijing) Co., Ltd.
Meisheng Space Film and Television Cultural Media Co., Ltd.
Shengdeng Entertainment Co., Ltd.
Shengshi Sports Club Co., Ltd.
Chinese heavyweight boxing champion Mr. Junlong Zhang
Entertainment and Film/Media Performance Agency
Provided legal services to the UK-based distributor Trinity Cine Asia in acquiring theatrical distribution rights for the blockbuster Chinese animated film Ne Zha 2 across 37 countries and regions in Europe
Provided comprehensive right protection services for a widely beloved Chinese singer's world tour, covering issues related to the concert name, trademarks, audio-visual copyrights, image rights, and name rights, with services encompassing trademark strategy, registration, negotiations, platform complaints, communications with regulatory authorities, negotiations with infringers, and civil litigation, during which prominent achievements included causing the takedown of offline infringing content in another city within one day and securing a formal apology from the infringer
Provided negotiation support to the global talent agency (headquartered in the UK) of a leading Greater Bay Area influencer in reaching a sub-agency agreement with a major platform regarding the artist's exclusive global representation rights and successfully secured a favorable outcome for the client with the agreement finalized within 30 days
Advised Universe Entertainment and Culture Group Company Ltd. on public relations consultation and other matters in the mainland of China
Provided retainer-based legal services to several domestic agency companies
Represented the Chinese heavyweight boxing champion Mr. Zhang, handling his brand agent agreement and an advisory services and representation agreement with a US agency, with services covering promotion and sponsorship agreements, boxing match arrangements, and competitions
Represented a Hong Kong client in handling the framework agreement for the production and performance of a classic musical which was performed across Macau, Chengdu, Shanghai, and Singapore, with negotiation services including production, revenue sharing, travel expenses, administrative permits for cultural and public security, and fire control, stage equipment clearance, insurance, venue facilities, ticketing, publicity, security, merchandise, copyright, shared investment, sponsorship, signature, dispute resolution, etc.
Representing a client from Hong Kong in handling its dispute with a Chinese mainland client regarding a TV drama’s commissioned production, supervision, and operation management contract, including drafting and negotiating the contract
Represented a well-known Hong Kong artist in handling his endorsement for an internationally renowned shampoo brand
Represented a company based in Shenzhen in assisting its acquisition of a performance trademark, including designing the transactions leading to and arising from the acquisition and completing the trademark acquisition to eliminate intellectual property risks for the performance
Assisted a Hong Kong music company in handling its digital music distribution agency agreement with a Chinese mainland institution
Dispute Resolution Concerning Talent Agency Contract
Represented a Chinese artist in the termination of an exclusive representation agreement with an overseas agency, securing a smooth resolution within one month and assisting the artist in safely returning to China
Represented a Chinese mainland artist surnamed Xiong in resolving disputes arising from his exclusive strategic cooperation agreement and supplementary. agreement with an MCN institution, achieved termination of the agreement and obtained compensation beyond expectations
Represented the Chinese mainland artist surnamed Song in handling his artist new media operation cooperation agreement with an MCN institution
Represented the Chinese mainland artist surnamed Xu in handling the termination of his artist management contract with his agency
Represented a well-known artist in an arbitration case for terminating his contract with his agency
Represented several agencies in handling disputes with their artists regarding the termination of their contracts
Public Relations for Artists and Talent Agencies
Represented a well-known artist, in assisting with handling the alleged "advertising slogan plagiarism" public relations crisis for this artist's endorsement of an internationally renowned brand
Represented a well-known Hong Kong artist, in over a dozen Chinese mainland courts for portrait rights and reputation rights disputes, securing full victories across all proceedings
Handled portrait and reputation rights protection for well-known entertainment artists in the Chinese mainland
Assisted the production company in handling the public relations crisis of its film roadshow at Peking University
Handled public statement consultation for a Hong Kong entertainment company's artists
IP & Entertainment Industry
Represented the defendants, including a well-known Hong Kong actor, a prominent Hong Kong director, and famous Hong Kong screenwriters, as well as an entertainment company, in a high-profile copyright infringement lawsuit concerning a well-known Hong Kong film, and successfully secured a full dismissal of all claims, including damages of up to CNY 100 million, made by the plaintiff
Represented a Hong Kong-based company in connection with a film copyright transfer agreement with a Chinese mainland production company
Provided legal services to a Chinese mainland IP operation company in connection with the introduction of a globally popular live-action animation franchise into the domestic market
Represented a Hong Kong-based company in handling transaction documents related to the introduction of copyrights for hundreds of classical Chinese books to a prestigious overseas academic institution
Represented a Beijing-based cultural media company in a dispute between an artist (surnamed Chen) and a Zhejiang-based cultural tourism company
Handled a copyright issue between a Chinese mainland company and an investment institution regarding the film "Crazy Stone"
Conducted a copyright compliance review for a script over which the Beijing Film Industry Co., Ltd. planned to cooperate with a party in shooting
Investment, Production, and Screenwriting
Acted as an investor in the film "Little Love" (2019), which was released in the Chinese mainland, and participated in the entire process from planning, project approval, and filming to the promotion, box office revenue sharing, etc., taking on roles far beyond legal advisor
Acted as a joint screenwriter for legal dramas in Hong Kong and the Chinese mainland, where he participated in the entire scriptwriting and project planning process, including designing the legal scenarios for the main characters who were legal professionals in those shows and assisting the cast and crew in experiencing real-life courtrooms and law firms in the Chinese mainland
Film and Television Production
Act as retainer-based legal advisor for a cultural company (in Beijing) and provided end-to-end legal services for a mainstream film the client invested in, including project initiation, filming, production, promotion, distribution, and screening
Act as retainer-based legal advisor for Beijing Meisheng Space Film and Television Cultural Media Co., Ltd. and invested in and provided end-to-end legal services for the film "Little Love"
Dispute Resolution
Acted as legal representative for the Ministry of Natural Resources in court proceedings
Represented the Ministry of Emergency Management in litigation cases
Represented a Chinese mainland celebrity in a high-profile divorce and property division case and successfully reached a settlement through multiple rounds of complex negotiations, minimizing economic loss and reputational damage for the client, thus garnering high praises from the client
Represented a Hong Kong-based investment company in a bankruptcy creditor confirmation dispute before Wuhan Intermediate People's Court and successfully overturned the first instance ruling on appeal, resulting in the court's revocation of the first instance judgment favorable to the opposing party and a reversal of the outcome, which ultimately led to securing the key victory for the client in a bankruptcy claim totaling CNY 1.2 billion with a final judgment
Represented a Tianjin-based real estate company in a petition for retrial before the Supreme People's Court of China, involving a disputed amount of CNY 100 million
Represented an affiliate of a Shanghai-based A-share listed company in a lawsuit filed before Tianjin No. 3 Intermediate People's Court against a central state-owned construction enterprise, with claims totaling CNY 180 million
Represented a Beijing-based real estate company in a share transfer contract dispute case at the Beijing Arbitration Commission, with the disputed amount of approximately CNY 120 million (over CNY 3 billion in economic interests), which involved two arbitrations and ultimately resulted in the arbitration award of complete transfer of shares
Represented a Hong Kong-based Chinese mainland investment company in an investment debt enforcement case at the Guangdong Zhuhai Intermediate People's Court, with the enforcement amount of approximately CNY 500 million, by auctioning pledged listed company shares, assisting the client in recovering investments to the greatest extent possible
Represented a leading real estate enterprise in Handan, Hebei, defending itself against a construction central enterprise's construction general contract agreement dispute at the Handan Intermediate People's Court and the Hebei High People's Court, with the disputed amount of approximately CNY 300 million. All parties submitted evidence exceeding 2,000 pages, and the legal team led by Mr. Zhang fully leveraged its experience advantages in the fields of engineering and dispute resolution, spending over three years, with the court ruling to dismiss the other party's 55% of the claims amount and force the other party to withdraw part of its claims. The final court successfully upheld the original judgment. Represented a venture capital company from Tibet, he appeared in an appeal case before the Supreme People’s Court regarding the objection to an execution distribution plan, with the subject matter amounting to approximately CNY 50 million, and ultimately secured a favorable outcome
Represented a Beijing-based investment company, he appeared in an arbitration case against Ningbo Investment Partnership Enterprise (LP) regarding disputes arising from the capital increase agreement and the repurchase agreement, with the subject matter amounting to approximately CNY 300 million. Faced with severe adverse evidence, the legal team adopted a different approach, starting from a commercial perspective and undergoing multiple rounds of negotiations outside the arbitration procedure. Ultimately, we forced the other party to settle, achieving a highly satisfactory result to the client
Represented a Zhejiang-based real estate company in litigation before the Nanhu District People's Court of Jiaxing, Zhejiang Province, against a bank and its branch, involving real estate assets valued at over CNY 300 million, and successfully facilitated a prompt and satisfactory settlement for the client
Represented a leading real estate enterprise from Langfang, Hebei, in a litigation case before the Langfang Intermediate People's Court regarding a dispute over cooperative development, with the subject matter amounting to approximately CNY 300 million. Ultimately, Mr. Zhang successfully facilitated a settlement and mediation of the case, achieving a satisfactory result for our client
Represented a well-known commercial real estate enterprise in a construction contract dispute against a curtain wall contractor with a military industry background, where the contractor filed a claim of CNY 150 million, covering complex cost components such as labor, temporary works, transportation, material price increases, and various change orders and supplemental claims supported by thousands of pages of evidence, resulting a highly complex lawsuit requiring extensive expertise in law, construction, and cost valuation, and after proceedings including cost appraisal and spanning over 18 months, the court issued a first instance judgment ordering the client to pay only CNY 26 million, a reduction by over 80% of the opposing party's claim, after which the client also prevailed on counterclaims and was awarded compensation for construction quality guarantees
Represented a well-known Beijing-based private equity fund in an equity investment project involving a healthcare company. Successfully initiated arbitration proceedings in Shanghai, resulting in a full exit and recovery of the repurchase payment—approximately CNY 40 million—within four months, an outcome significantly exceeded the client's expectations
Represented a unicorn enterprise in the parking management industry, where Mr. Zhang initiated an investment agreement dispute before the Beijing Headquarters of the China International Economic and Trade Arbitration Commission (CIETAC), with the subject matter amounting to approximately CNY 11 million. Overcoming the difficulty in obtaining evidence, Mr. Zhang ultimately succeeded in recovering CNY 10 million for the client. As the legal representative of an investor from Shanxi Province, Mr. Zhang defended a client in a guaranteed contract dispute case at a court in Beijing with a disputed amount of approximately CNY 29.5 million. In this case, the opposing party believed they would win easily, as the debtor had lost credibility, and the client, as a high net-worth individual, faced extremely high guarantee risks. Mr. Zhang carefully reviewed the evidence chain. Mr. Zhang found a breakthrough in the critical guaranteed contract from the perspective of evidence completeness, successfully forcing the opposing party to withdraw their lawsuit and recover CNY 29.5 million for the client
As the legal representative of a buyer of a villa in Beijing, Mr. Zhang filed a lawsuit at a court in Beijing in a dispute over a house purchase contract, with the disputed amount of approximately CNY 50 million. He successfully assisted the client in winning the case and obtaining the ownership and occupation of the villa through the court's enforcement procedure
Represented a well-known Shenzhen-based internet company (Nasdaq-listed) in arbitration proceedings in Shenzhen in a construction contract dispute brought by a geotechnical engineering company concerning foundation pit support and piling works involving claims of approximately CNY 55 million and successfully secured a reduction of over CNY 15 million in the client's liability
Represented a subsidiary of a leading internet company (listed on Nasdaq and the Hong Kong Stock Exchange) in an arbitration case against an A-share listed company, with claims of approximately CNY 80 million and promptly secured a full preservation of the opposing party's bank deposits to efficiently facilitate a full settlement and compel the opposing party to make payment within two months, a favorable outcome that significantly exceeded the client's expectations
Represented a leading smart parking unicorn company in a retrial of a contract dispute case before the Guiyang Intermediate People's Court, overcame adverse findings from the first instance judgment, and obtained a favorable retrial ruling, resulting in the client's successful enforcement of the retrial judgment and recovery of over CNY 4.6 million within three months
As the legal representative of a 4S store sales company of an automobile brand in Sichuan Province, Mr. Zhang defended the client in a construction engineering contract dispute case at the Intermediate People's Court of Yibin, Sichuan Province. The client was a subsidiary of a listed company, and the opposing party was a local general contractor. This case set an example for the client of similar projects in Sichuan. After conducting legal representation and on-site evidence collection work, the court dismissed 75% of the opposing party's claims
As the legal representative of a minority shareholder of a company that was planning to be listed in Shanxi Province, Mr. Zhang filed a lawsuit at a court in Taiyuan, Shanxi Province, in a dispute over the ownership and interests of the company and its affiliated enterprises, and the rights of minority shareholders being infringed. He successfully obtained a satisfactory result for the minority shareholder. As a representative of a Shanghai-based overseas engineering company, He filed a lawsuit on behalf of the company and its partner in a contract dispute over an energy project in the Cayman Islands, which was successfully settled
Represented a Shandong-based A-share listed company in defending against an arbitration case before CIETAC Beijing Headquarters concerning a helium supply contract dispute. The tribunal ultimately dismissed 99% of the claimant's monetary claims, securing a result far exceeding the client's expectations
As a representative of a listed company from Shandong Province, Mr. Zhang defended the client in a contract dispute case at the Second Intermediate People's Court of Tianjin. He ultimately persuaded the appellate court to adopt my client's position and successfully overturned the first-instance court's ruling, winning the final ruling on the jurisdictional objection appeal
Construction and Project Development
As team leader, provided long-term legal advisory services to the Ministry of Natural Resources of China (formerly the Ministry of Land and Resources)
As team leader, provided legal services for the Beijing 2022 Winter Olympics Village construction project
As team leader, provided legal services for the handover project of the Asian Infrastructure Investment Bank (AIIB) headquarters building
As team leader, provided legal services for Baidu's headquarters construction project
As team leader, provided legal services for the Xunlei headquarters construction project
As the team leader, provided long-term legal advisory services to Longford Group and Oceanwide Group
As the team leader, provided legal services for constructing data centers, office buildings and smart cities for Baidu nationwide for 16 consecutive years
As the team leader, provided long-term legal advisory services to the Second Engineering Bureau of China State Construction Engineering Corporation for three consecutive years (2014-2016). He also provided legal services for the construction of the Xiaojiahe Staff Housing Project for Peking University (over 900,000 square meters in floor area) for 15 consecutive years, including land acquisition, relocation and resettlement, administrative litigation, project commencement, and contract disputes throughout the entire process
Debt Restructuring and Non-performing Assets
Represented Baidu in filing a series of lawsuits against Evergrande for overdue accounts at the Guangdong High Court and prepared claims filing
Handled debt restructuring for Hong Kong New World's investment platform in the mainland
Participated in a disposal project of real estate assets for Sinoocean Group
Participated in the acquisition of non-performing asset packages for the Real Estate Fund under the Vanke Group
Honors and Awards
China Top Ranked Lawyers (Band 2) in Sports & Entertainment, Legalband, 2025
Leading Lawyer (Band 2) in Construction in Greater China Region, Chambers, 2022-2025
Outstanding Graduate (Top10%), Peking University, 2009
"5·4 Scholarship" (Top 5%), Peking University, 2007
Memberships & Affiliations
Member of the Board, China Society for Economic System Reform
LL.M. Graduate Practice Instructor, Peking University Law School, January 2024 to present
Former LL.M. Graduate Practice Instructor, Beijing Normal University Law School, September 2020 - September 2023
Related
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Deals Related
Zhong Lun Advises Trinity CineAsia on the Acquisition of Hit Animation Ne Zha 2 across 37 Countries and Regions
Zhong Lun formed a dedicated task force to provide end-to-end legal support for the European rights acquisition, including risk assessment, transaction document review, and commercial negotiations.
2025-04-09 -
Awards Related
Zhong Lun Garners 153 Honors across 40 Practice Areas in Chambers Greater China Region Guide 2025
Zhong Lun has received 153 accolades across 40 practice areas.
2025-02-17
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Bar Admissions/Professional Qualifications
PRC Bar, 2011
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Education
Film and Television Finance Program, Beijing Film Academy (in progress)
Executive MBA (EMBA), University of Hong Kong (in progress)
LL.M. in American and International Law, Temple University (PA, US)
J.M., Peking University Law School (Beijing, China) -
Professional Experience
Equity partner, Zhong Lun Law Firm, March 2024 to present
Managing partner and Director of Executive Committee, Beijing Zhonglun W&D Law Firm, July 2009 - March 2024 -
Languages
Chinese
English