DEALS
Zhong Lun assists Farfetch in its Merger of Toplife and Strategic Partnership with JD
Zhong Lun assists Farfetch in its Merger of Toplife and Strategic Partnership with JD
On February 28, 2019, Farfetch Limited (Farfetch), the leading global technology platform for the luxury fashion industry and Chinese online giant JD.com (JD), announced that, Toplife, the luxury e-commerce platform launched by JD will merger into Farfetch China as a part of their strategic partnership, in addition, Farfetch will gain a “Level 1" entry point on the JD.com APP. This strategic partnership will provide JD’s 300 million customers with instant access to more than 3,000 brands via Farfetch’s network of more than 1,000 luxury brand and boutique partners and through this agreement between JD and Farfetch, they will provide the “premier luxury gateway to China" for fashion luxury brands.
In this transaction, Zhong Lun Law Firm, acting as PRC legal counsel of Farfetch, fully participated in the whole process of the project, including rendering legal advises on the transaction structure, conducting legal due diligence on JD’s Toplife business, drafting and revising all transaction documents, and being deeply involved in the whole negotiation process of the project. The legal team from Zhong Lun was led by Partner Yun ZHOU and Ting GAO, other core members of the team included Associate Long GU, Bonnie HONG, Xiaxia ZHOU, Jialong XU and Meitong ZHOU.
About Farfetch: Farfetch is the leading global technology platform for the luxury fashion industry with headquarter in London. Launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch marketplace connects customers in over 190 countries with items from over 1,000 of the world’s best brands and boutiques across categories including womenswear, menswear, kidswear, vintage, fine watches and fine jewelry. Farfetch China is one of the few wholly foreign-owned enterprises which have obtained the E-commerce value-added telecommunications license in China. Zhong Lun Law Firm has been providing legal services and supporting to Farfetch in its operation and compliance matters since day one of its entry into China market, and has been maintaining a very good and trustworthy relationship with Farfetch.
