Zhong Lun Advises Nexus Point on Its Strategic Investment in Peley Corporation
Zhong Lun Advises Nexus Point on Its Strategic Investment in Peley Corporation
Zhong Lun represented Nexus Point in its strategic investment in Peley Corporation, a leading domestic beauty brand conglomerate. Since its incorporation in 2010, Peley Corporation has targeted the Gen-Z consumer market in China, focusing on the segments of makeup and skincare. It has evolved into an omni-channel, multi-brand beauty group with a portfolio of more than 10 well-recognized beauty brands.
The Zhong Lun team was led by partner Gary Li and counsel Peter Qiu, with support from associate Kristen Huang.