Partner Wang Lihua Participates in 2016 CHIF China Hotel Innovation Forum
Partner Wang Lihua Participates in 2016 CHIF China Hotel Innovation Forum
On 1 March 2016, Ms. Wang Lihua, a partner of Zhong Lun Law Firm delivered a keynote speech at the “2016 China Hotel Innovation Forum" in Shanghai. The China Hotel Innovation Forum (CHIF), which is organized by Alliance of China Hotel Owners (ACHO), is one of the most influential hotel investment conferences and the best meeting platform for hotel industry leaders and investors in China. ACHO, consisting of the Chinese hotel investment companies, is a professional organization that provides high-quality professional investment services to hotel investors.
In recent years, the tide of merger, acquisition and cooperation among hotel management groups and real estate developer is beginning to rise. More and more hotel management groups and real estate developers begin to cooperate, or to merger or restructure in order to achieve complementary advantages, to develop their business and to improve the competitiveness of their brands. Ms. Wang Lihua gave a speech at the forum in the theme of “The Challenges of Integration under the Tide of Merger in Hotel Industry" from legal perspectives and analyzed the hotel merger situation, integrations that need to be done, challenges that may emerge during the process of merger, and methods to meet the challenges.